I’ve been working on enbridge.com recently and we’ve implemented some really unique functionality.

Features include:

  • User segmentation and personas – Users get bucketed into groups and shown different content. Think dividend history and payout dates for investors, community and safety information etc…
  • Leaning on search – Coveo Enterprise Search is leveraged to pull in search results and seamlessly blended into regular page content
  • Geolocation – Dynamic content based off proximity
  • Complex mapping – Utilizing MapBox and some swanky modular JavaScript with require.js
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